Okay, maybe it wasn’t the best ad ever, but certainly the best of this year’s Super Bowl (sorry, talking babies). Dave Letterman got his frenemy, Oprah Winfrey, and his enemy, Jay Leno, to join him for a hilarious “Late Show” commercial, proving that adults can put their differences aside for the sake of commercial success.
According to “Late Show” producer Rob Burnett, the ad was Letterman’s idea, and Oprah and Jay eagerly hopped on board. Last week, Jay was shuffled into the Ed Sullivan Theater wearing a disguise (so no Conan O’Brien fans would stone him, probably). Says Burnett, “We snuck him through the front door on Broadway. Jay wore a disguise …a hooded sweatshirt, dark sunglasses and a mustache. Fifteen minutes later, Oprah arrived … but not in a disguise.”
Amazingly, both Jay and Dave were good sports about the whole thing. When Jay first heard the idea he apparently said, “This is the way show business should be,” and Burnett swears that “there was no frostiness” in the room. Well played, gentlemen. You’re adults after all! For a few minutes, anyway.
